Chasing Cool
I was sent a free copy of Chasing Cool the other day and I'm about half way through it and I have to say I'm hooked. It reminds me of The Tipping Point by Malcolm Gladwell which talks about trends in business that make a product/service popular, or put another way, making your product cool.
The authors of Chasing Cool (former CEO of Barneys and a former DJ turned marketing specialist) give sound business advice on how to be cool instead of just trying to be cool. They weave in a lot of choice quotes from leaders in the fashion and music industry (the authors backgrounds) who know a lot about being cool. The book really lays out the foundations you should learn in any business class about timing your product for the right market and for the right time.
The book also spends a lot of time on what it means to be cool that you should already know - if you have to ask, then you're probably not cool.
Labels: review
from:
,
Britney,
,
,
Get the RSS Feed
4 Comments:
I honestly LOVED the book. I am going to be a junior in college this fall and my major is Journalism and Mass Communication with a concentration on PR and a Business minor. I LOVE marketing and PR and Chasing Cool was absolutely fabulous. I literally could not put it down. I think it is both insightful and witty and will easily appeal both young and old, business driven people. I think that it was wise in partnering up with Gene Pressman to write this book. Since he is both successful and of an older generation, I think that is a marketing advantage to reach the older people in the industry. I recently wrote a paper for my english class about SKYY vodka and its marketing strategies. The assignment was to take a current ad of the company and then create our own ad for them and write a letter to them proposing why our ad is more beneficial than their current one. Long story short, much of the marketing advice in the book was similar to my points that I made in my paper. This book taught me as much, if not more, about marketing than a college course. I think that it would be to both students and teachers if this book was a required reading in an upper division marketing class (just a thought). In any case, I truly did love the book; and I am not a book lover, I actually quite picky about books.
By
SunDevil, at
2:14 PM
“Chasing Cool” is an inspiration for anyone in the marketing business. I absolutely loved hearing the insight of successful people in marketing and design. The interviews that were integrated into the book give it a lot of credibility and just shows that you can’t "Chase Cool." This book really gives you something to think about. I found myself taking breaks to go and google the people and products in the book to learn more about the inventors. Nobody can be a copycat and be cool in today's society because by then we have already seen it....it’s not new and exciting. Especially engaging was the hip, witty style of the book.
By
Britney, at
8:27 PM
This is a great book; I have read it and already applied some of the things I've learned from it to my personal and business life. I'd highly recommend anyone and everyone to read it. One of my favorite aspects of the book was the chapter that talks about “growing your pond”, it’s an idea I had never really thought about or heard before. It’s very interesting that Grey Goose has such a premium image, and the majority of young people consider it the #1 in vodka. I enjoyed the story of the blind taste test and how Grey Goose was in fact not the #1, but yet it still sold as if it were….It’s amazing at how good marketing can persuade the buyers.
By
Andrew T, at
5:40 PM
I agree about how interesting the vodka taste test was. I have mentioned it to a few people and they were surprised that it was not the best vodka out there, just among the best marketed. This was a very interesting and informative book overall.
By
Anonymous, at
12:16 AM
Post a Comment
<< Home