
With Apples recent announcement of the
Apple TV, the battle for the digital living room has officially begun. Although overshadowed by the announcement of the
iPhone, the Apple TV is going to change this whole market. What the Apple TV offers is the ability to pull your video content off of a PC or a Mac from
iTunes and play it back on your HDTV via
HDMI and component outputs. This is Apples strike back at the
Xbox 360's media connectivity. (And the PS3 to some extent) Apple needs to get a foothold in the living room beyond the
iPod and this is a great way for them to do it.
But is it better than the
Xbox 360?
Chris Lanier doesn't think so; actually he says it 'sucks.' And over at
Xbox 360 Fanboy they aren't too impressed either. Here are the stat comparisons between the two:
- Apple TV: a 40 GB hard drive, built in 802.11 wifi, digital audio out, HDMI and component video output all for $299. It can output both 1080i and 720p but 720p is the max resolution you can get from the iTunes store. Currently limited to video only from iTunes.
- Xbox 360: a 20 GB hard drive, an add on wifi adapter(included in my listed price), digital audio out, and component (no HDMI) out for $499. Can download video content from Xbox Live Marketplace or stream video from a connected PC.
First, there is a big cost difference. For the
Xbox 360 to get
wifi you need to add a $99 adapter and the hard drive is another $100; that's $200 more than the Apple TV. And the Apple TV works with both
PC's and Macs. The Apple TV is limited to
iTunes content but someone will find a hack soon enough. The
Xbox 360 can connect to your Media Center PC and pull in live TV; and with the announcement of
IPTV support in the future it will be able to record TV directly.
Apple has been taking a very low-key approach to getting into the living room; first they announced the Front Row media center application and now they have the Apple TV. But they are in the download service so I don't expect them to be offering
PVR functionality in the near future.
Right now I think the
Xbox 360 has the best solution, especially if you have a Media Center PC. Even if you don't, I think the
Xbox Live Marketplace has just as good video content for download as
iTunes. Also remember that you can get a
HD DVD player for the
Xbox 360 but with
downloadable HD content that might not matter in the long run. The Apple TV is a cheaper solution out of the box and has
HDMI which is a big plus for future
compatability.
But in the long run I can see the real potential of the Apple TV as a cheap media extender that Microsoft might not be able to compete with but we
wil have to wait and see.
Labels: high definition video, xbox 360
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